Exploring micro-level perspectives: the role of individuals in socio-technical transitions

Abstract

Technological advancements are continuously reshaping the trajectories of how we live, work, and connect with each other. The emergence of novel technologies induces transitions towards new socio-technical systems, challenging established logics, practices, and institutional frameworks. As socio-technical transitions unfold, they are largely determined by individual actors within the systems undergoing change. While this pivotal role of individuals is generally acknowledged in research, studies often overlook individual-level perspectives, resulting in a limited comprehension of how individuals actively shape the course of transitions. In order to advance on this issue, the present dissertation explores micro-level perspectives by analyzing individual perceptions and reactions across socio-technical transitions involving a diverse set of actors, contents, and contexts. By applying a socio-psychological lens and addressing prevalent methodological shortcomings, it broadens the theoretical perspective of micro-level research on socio-technical transitions and thereby contributes to a more nuanced understanding of the mechanisms that shape attitudinal, intentional and behavioral outcomes. In doing so, this research identifies existing impediments to change and aims to inform strategic organizational responses that facilitate the successful management of socio-technical transitions.